Indie Beauty Brand Botanic Pretti5 Hits US Shelves

Hong Kong beauty brand Botanic Pretti5 is launching its latest Traditional Chinese Medicine-based beauty product, Botanic Pretti5, in the US.

 

Born from an ambition to create clean products inspired by nature and suitable for sensitive skin, Botanic Pretti5 harnesses the power of Traditional Chinese Medicine while unleashing it via cutting-edge Western technologies.

 

The result is the development of Botanic Pretti5, a modern skincare solution designed to combat stressed and sensitive skin, pollution and premature aging. The brand was founded by Dorothy Chau, who sought better solutions for various skin issues from eczema to air pollution. 

 

Chau’s range of simple yet effective hypoallergenic products use plant-based ingredients aimed to make complex skincare routines simple and easy. In consulting with a Chinese medicine practitioner, usage of snow mushroom and goldflower root extracts were suggested, which were known for their beneficial effects on the skin dating back to the Tang and Song dynasties.

 

Snow mushroom, a vegan alternative to hyaluronic acid, is a potent moisturizer that can hold up to a thousand times its weight in water, enhancing skin elasticity and reducing inflammation.

Goldflower root extract, also known as huang qin, is renowned for its anti-inflammatory properties and is used in Chinese medicine to prevent aging caused by pollution and free radicals, keeping the skin firm, smooth and youthful.

 

“With Botanic Pretti5, we really wanted to bring the 5 elements of TCM – wood, fire, earth, metal and water – to life through our product in a way that's natural and relatable,” said Chau. “Our goal is not to be another skincare product or brand, but to bring the proven success of TCM-based products to our consumers around the world.”

 

Botanic Pretti5's formulas, engineered in Japan, meet the highest cosmetic standards by blending natural and scientific elements, as well as ancient and modern ingredients. These formulas are free of alcohol, parabens, SLS and artificial fragrances.

 

With the fusion of Chinese medicine herbal ingredients and powerful Western scientific ingredients such as low-molecular-weight hyaluronic acid and plant-based squalane, the products penetrate the skin's deeper layers, leaving it supple and moisturized from within.

 

The formula has been thoughtfully designed to strengthen the skin's natural protective barrier, defending it against environmental aggressors and giving it a healthy, radiant appearance.
 

Since the official launch in 2020 October, Botanic Pretti5 has received many awards for its products, including The Best of the Best Award from Cosmopolitan for Antioxidant Hydrating Toning Essence; ELLE Beauty Awards 2021 – Empties Award for Advanced Hyaluronic Serum; ELLE Beauty Awards 2022 – Empties Award for Hydro-Power Brightening Cleanser; and ELLE Beauty Awards 2023 – Empties Award for Hydro-Rescue Repairing Night Mask.

 

Botonic Pretti5 products can be shopped here.